Special discount events are a great way of rewarding loyal customers and also engendering customer loyalty. As such make sure that you address the letter / email personally.
The only difference between a letter or email in this instance is you don’t need to begin with an address in an email. You can also use an image in your email. Pexels.com have some excellent free ones you can use.
*A specific email sample is at the bottom of the page
Announcement of special discount offer – Sample 1:
[Business name]
[Business Address]
[Date]
YOU’RE INVITED – SPECIAL DISCOUNT EVENT
Dear [Name of Recipient],
We would like to inform you that our company, [Name of Company] will be offering a [storewide /website] special discount event starting from [starting date] to [end date]. There will be discounts ranging from 20 to 40 percent all [week/day etc].
During the week we will also have some [mention any other offer eg individual items for purchase with much bigger discounts] that will only be available to our valued customers and is our way of saying thank you for your continued support.
You can send a purchase order or you can go directly to our [store / website] to buy them. We look forward to seeing you there.
Yours Sincerely,
[Name]
[Title]
[Name of Company]
Announcement of special discount offer – Sample 2:
[Date]
Dear [Name of Recipient],
We are happy to inform you that our company will be having a [huge / mega / one-off etc] discount offer this coming [Target Date] and it will end on [End Date]. The stocks are very limited so if you are interested, you can go to our website and order right away. Here is the list of products that will be for sale:
[List of products with discount]
We are hoping that you will take advantage of the new special discount offer and start ordering on our website. Thank you for your patronage.
Yours Sincerely,
[Name]
[Title]
[Name of Company]
Announcement of special discount offer – Sample 3:
[Date]
Dear [Name of Customer],
We do not often offer special discounts, so we are very happy to announce that we will be having a huge discount sale from [Start Date] to [End Date]. Please bear in mind that the merchandise with discounts will be very limited. Below is a list of the merchandise that will be on sale and the corresponding discounts.
[List of Items and Discounts]
If you are planning to purchase in bulk, you can contact us directly and place your order. However, we will only entertain bulk orders starting from the start date of the discount promotion. We will also provide a special discount for the people who will be purchasing the products in bulk.
Thank you for your patronage.
Yours Sincerely,
[Name]
[Title]
[Name of Company]
Announcement of special discount offer – Email Sample :
SUBJECT – Up to 20% off site-wide at [your website or business name!]
Dear [Name of Customer],
We are having a huge discount sale from today [ Date] with massive discounts of up to [50]% off [everything / selected lines]
[Insert some pictures of your most discounted items here.]
Be quick, these items will sell FAST!!
[Company email signature]
If you’d like some ideas for Subject Lines for your emails announcing a sale, then take a look at this list of subject lines.
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