When you are ready to open a new business it’s common to send out a mass mailing (or circular) to as many potential customers as possible announcing the opening, and inviting people to visit.
If your business is online then send out the following as an email instead.
Remember, people are busy and most won’t take the time to read a long winded announcement so:
Here are some top tips when you write your letter to announce a new business opening.:
- Make it short
- Make it to the point
- Personalise it by using ‘you’ and not ‘our customers,’ ‘everyone,’ ‘clients’ etc.
- Enclose an opening offer such as a money off voucher or free consultation – whatever works for your business. Make sure it’s a genuine offer.
- Remember to insert contact details
- Pictures, pictures, pictures. Nothing makes a better impression of your business than good, professional photos.
Letter to announce a new business opening – Sample Letter 1
Dear Customer [if you are going to make this more personal, insert names using mailmerge]
We are very pleased to announce the opening of our new [retail store / hairdressing salon / fitness and nutrition coaching business etc] [BUSINESS NAME] on [date] to meet the growing demand for [product / service ].
Our new business can be found at [address or insert a Google map image] and will open at [time] and close at [time] daily. We’d love to see you there.
We have enclosed a voucher for 10% off any purchase for the first week we are open, which is also valid on our website, and we do hope you will use it and enjoy our [product / service].
Thank You!
[Website address]
[Facebook]
[Twitter]
[Phone number]
Letter to announce a new business opening – Sample Letter 2
Dear Customer [if you are going to make this more personal, insert names using mailmerge]
Due to public demand we are excited to tell you we have now opened [name of town]’s FIRST [juice bar / fitness suite / escape room]. Our state of the art facilities and competitive prices make us a must visit destination for you and your family and we’d be thrilled to see you here.
You can find us at [address] and our opening times are [state times].
Our first 50 customers will receive [50% off entrance fee / 10% off total bill / free product when you spend over X amount etc].
See you soon!
[BUSINESS NAME]
[Website address]
[Facebook]
[Twitter]
[Phone number]
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