When you discontinue a product you should let your customers know as soon as possible either by letter or email.
The letter should contain details:
- About the product which will no longer be available
- Of the date on which its distribution will cease.
- If there are any plans in place for dispersing the remaining warehouse stock, cutting the price of stock on the shelves or replacing the product with something else.
- Information as to why it is being discontinued
Letter giving notification of a discontinued product – sample 1
Dear [Customer name],
We wanted to take this opportunity to inform you that [Business Name] has taken the decision to discontinue some of our older products to make room for a new range of innovative products that [give reason why you are replacing the old items e.g. will perform better and more quickly than the previous ones].
To this end, [Product 1], [Product 2] and [Product 3] will be discontinued as of [Date]. From now until [Discontinuation Date], we will be clearing our stock of these products and are delighted to offer you a [detail percentage] reduction on any orders. If you wish to clear your current stock of these products, we have no objection in you reducing the prices as you see fit until the official discontinuation date.
If you have any questions regarding the discontinuation of [Product 1], [Product 2] and [Product 3] please do not hesitate to contact me on [Phone Number] or at [Email Address]. [Business name] has many more innovative new products in the pipeline and I will be in touch soon to discuss our newest products with you.