Sample sales letter notifying customers of new products

Everyone is busy, so to get your customer to read your sales email or letter it needs to be short, to the point and interesting!

How to write a sales letter customers want to read.

Begin the sales letter by  thanking the customer for sparing a few moments to read this announcement sales letter. The letter can end with a notification of a follow up call or letter in case of any questions on the product. There can also be a line requesting that the customer can contact the company at any time to discuss the product. Always place contact details such as telephone numbers, extensions and email addresses.

Sales Letter Notifying Customer of New Products – sample 1

Name of client


Company Name





Dear [client’s name]

Business Customer Account No:

Thank you for taking a few minutes to read about an exciting new addition to [company name] ‘s existing product range. We believe that [name of product] can provide excellent benefits to your company. There are number of impressive cost saving benefits to the [product name] that will be applicable to your company.

[List the benefits below]

  1. Competitively priced keeping capital outlay to a minimum
  2. Guaranteed return on investment within a matter of months
  3. User friendly and free staff training by our support team

Please find enclosed a product brochure with detailed specifications of the [product name]. Presentations and demonstrations of the [product name] are available at your workplace by contacting [name] on [telephone number and email address].

Once again I thank you for taking the time to consider our new product and I look forward to hearing from you soon.

Yours sincerely

[Your name]

Encl: new product brochure

Leave a Reply

Your email address will not be published. Required fields are marked *

About Me


I’m Sue and I’ve written all the letters on this website. I hope you’ll find them useful.

Most recent letters